FAQ

Work-based Credentials, explained

Answers for tradespeople who want to be recommended by AI with confidence.

What is Serenn?

Serenn is a platform for tradespeople and field teams to turn real job evidence into Work-based Credentials that AI agents can read and recommend. The name Seren means "star" ⭐.

Who is Serenn for?

Serenn is built for tradespeople, blue-collar crews, and field service pros who want their real job history to speak for them.

What are Work-based Credentials?

They are machine-readable proofs of completed work. Each captured job adds work-based experience by brand, equipment type, and trade.

Where is the data going?

Customer details go into your private Serenn account. We don't sell them, we don't use them for ads, and we don't display them publicly — only you and the Serenn staff supporting your account can see your customer list. Full details in our Privacy Policy, linked in the footer.

What will the data be used for?

Two things: verifying that jobs you list actually happened (so your work history is provable to AI assistants surfacing your profile), and showing coverage areas so customers searching nearby can find you. We never publish customer names, full addresses, phone numbers, or emails. Service-area cities shown on your public profile are derived from job locations but only at the city level.

Will any marketing be sent to my customers?

No. Serenn does not market to the customers you upload — no promotional emails, texts, or review requests. Your customer relationship stays yours. Customer contact info is used only to verify the underlying job.

Why do you need the customer's information?

For job verification. To make a credential trustworthy we tie it to a real job: customer name, address (used at city level publicly), appliance make/model/serial, and photos. Anyone could claim a track record without it; nobody can fake the audit trail with it. Customer details are not shown publicly.

How do AI agents use Serenn?

AI agents can index Serenn profiles, directory pages, and public reports to recommend qualified technicians based on real work evidence and machine-readable citations.

Is Serenn for customers or for technicians?

Serenn focuses on technicians and AI discovery. Customers find you through AI agents and searchable credential profiles.

How do I get listed?

Create a profile, capture jobs, and keep your Work-based Credentials current. Public profiles appear in the Serenn index, and publishing proof-of-work citations on Serenn gives AI systems a reliable source to find and understand.

Should I publish credentials only on my own website?

No. Best practice is to publish your credentials and proof-of-work citations on Serenn first, then embed or link them on your own website. That gives your site a trusted source of truth that AI agents and search systems can verify more easily.